Marketing Your Home
Marketing your home isn't simply a matter of putting its picture in the paper. Rich Realty will work with you to create your own custom marketing strategy.
This will frequently include recommendations for repairs or cosmetic improvements that will make a significant enhancement to the "Curb Appeal", which is the real estate term for a home with an atmosphere of being neat, clean, and well maintained. Follow this link to find out more about showing your home. Most of it has to do with the exterior of the home since first impressions are the ones that last. Remember, buyers will make their first judgment of your home within the first ten seconds of arriving. There are many small details that you should keep in mind while you look over your house. You can benefit greatly from the tips and techniques our professionals will share with you. These small efforts can truly make the difference for a quick and easy sale by establishing a good first impression. Find out more about Showing Your Home.
The marketing plan we'll build for you will include exposure of your property to other real estate agents, as well as the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours may bring in the buyer. The Rich Realty agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service and other cooperative marketing networks.
Advertising is part of the Rich Realty marketing strategy. We will target the market that is most interested in your precise type of property and make the best choices for the kind of media, and the frequency of advertising that is performed for your house. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property.
Remember, overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your Rich Realty real estate agent will know precisely when, where and how to advertise your property.
There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that the majority of real estate sales are the result of an agents contacts with previous clients, referrals, friends, family and personal contacts. Rich Realty takes this fact very seriously, and will apply it to your own marketing strategy.
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